GM Heroes

GM Heroes

All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $500 or $1,000* bonus towards the purchase or lease of an eligible new 2022 or 2023 Cadillac, Buick, Chevrolet, or GMC vehicle. All active, reserve and veteran military personnel (including spouses and surviving spouses), all active Canadian First Responders (including spouses), and Professional Healthcare Workers are eligible. Plus, this offer can be combined with other retail offers and partner programs.

Program Details

To participate, simply bring proof of either current or past Canadian Forces membership (CFOne cards are also accepted), active Canadian First Responder employment / government issued ID, or valid proof of current employment as a Professional Healthcare Worker and license where applicable to Wolfe Cadillac Edmonton. We'll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.

Frequently Asked Questions

Who is eligible for the Heroes Bonus?

Which vehicles are eligible?

How do I participate in the Heroes Bonus?

How many vehicles am I eligible to purchase, finance and/or lease?

Can I share my Heroes Bonus?

Can I combine the Heroes Bonus with current retail incentives and other offers?

Can I order a vehicle through this program, rather than choosing one from Wolfe Cadillac Edmonton's inventory?

Can I use a trade-in with the Heroes Bonus?